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RIYADH: For many Saudis like Zaynah Al-Hamza, perfume is an integral part of their hair, clothes and home grooming routine. Perfumes include oud, oil extracted from resinous wood, and burning buhol, which is a wood chip. soaked in oil.
Al-Hamza’s love of fragrance inspired him to launch his own perfume brand, Nabdh, which means ‘pulse’. “I chose this name because the placement of perfume is always at the place of our heartbeat. Perfume leaves a beautiful mark on meetings and memories. I have.”
“Perfumes and scents impress a person’s personality when attending an event,” Alhamza said.
Nabdh now has four fragrances created by Al-Hamza for the scent-conscious customer.
“The perfumes I design are for people with sophisticated, difficult, and distinguished tastes in their choice of fragrances,” Alhamza said.
Composed of French oils and traditional notes such as musk, amber and incense, each scent has its own flair.
Perfumes leave a beautiful mark on meetings and memories. It has a special language that draws out your emotions.
Zaina Al Hamzaperfumer in Saudi Arabia
“Fragrance I is a mixture of patchouli, wood and tonka bean that is very distinctive and inviting. It has a strong presence.”
Nabdh fragrances are marketed as unisex due to the range of notes that give each person a unique scent depending on their skin.
“Fragrance III is a special combination of Indian oud, musk, incense and amber, considered an oriental fragrance, hence the title of luxury. Fragrance IV consists of bergamot, musk and lychee. It’s designed in a very cool way for everyday use and is even suitable for children.”
Zaynah Al-Hamza’s perfume brand Nabdh offers four fragrances marketed as unisex due to their versatility. Each perfume has a unique flair composed of French oils and traditional notes such as musk, amber and incense.
Launched in 2021, Nabdh was tested by the Saudi Food and Drug Administration to confirm its safety and give the brand the green light to sell it in pharmacies.
Over the past two years, the brand has been participating in events and gaining exposure through advertising. in an advertising car to advertise the special offers we had prepared for the festivities,” said Al-Hamza.
Al-Hamza has participated in several exhibitions, festivals and events that have invited influencers to promote local brands. Social media platforms such as TikTok, Instagram, and Snapchat have seen a ton of Arab perfumes promoted by beauty influencers, many of which are Saudi-owned brands, and are selling well.
“The process of marketing and advertising on social media is a bit costly, but I have attended several perfume exhibitions and festivals in the eastern region, such as the Hilda Festival in the Al Qusaibi Triangle in Al Khobar,” he said. Alhamza said.
Al-Hamza sees a bright future for her brand. “My wish is that I will be supported, my dream that my brand will be known, and that my name will shine in the world of perfume makers. I am completely convinced.”