Beauty and skincare


For the first time in the industry, Paula’s Choice has launched a revolutionary online tool to put knowledge in the hands of consumers so they can become their own skin’s best advocates.

new york, April 27, 2023 /PRNewswire/ — Research-based skin care brand Paula’s Choice has announced the launch of its new Beautypedia Skin Care Ingredient Checker. It is a revolutionary decoding tool that allows consumers to instantly analyze the ingredients of any skin care product in seconds and analyze them based on trends. Hype and learn how ingredients are valued based on cited scientific research.

The Beautypedia Skincare Ingredient Checker provides the most comprehensive and accurate formula analysis based on scientific fact, not fearmongering. It’s the only skincare tool that rates ingredients on a best-to-worst scale, based on research drawn from a wide range of disciplines including anatomy, physiology, dermatology, cosmetic chemistry, genetics, environmental science and safety. This research-driven tool is powered by the brand’s renowned ingredient dictionary, beloved by knowledgeable consumers, dermatologists, journalists and cosmetic chemists for decades since its launch in 2002. I’m here.

“For 28 years, we have provided our customers with more than proven products. We have provided them with the precise research and truth they need to take maximum care of their skin.” Erika Kussmann, CEO of Paula’s Choice, said:

How to use.

Paula’s choice Research and education team and Scientific Advisory Board With over 20 years of experience in the science of skincare, we continually re-evaluate our research to ensure our analyzes are accurate and ahead of the curve based on the latest research..”Desiree StordahlDirector of Applied Research and Education.

  • Take a picture of the ingredient list directly from the package or copy and paste from the product’s site.
  • Instant analysis is sorted by effectiveness, rating, and features to help you easily understand how formulas affect your skin.
  • If there are bad/worst ingredients, you will be given the option to look for alternative products that are better suited for your skin.

In commemoration of the release, POLA’S CHOICE skin care new york city Acquisition of West Village staple Bomberimart for immersive Beautypedia food experiences, private press preview April 27ththand Open Consumer Day April 28thth . Activation is supported globally and activation is Australia and London market.

Paula’s Choice’s new Beautypedia Skin Care Ingredient Checker can be found on the brand’s website at

About Paula’s choice

Paula’s Choice was founded in 1995 by Paula Begoon, an internationally renowned beauty and skincare expert. Her commitment to customer advocacy and education is embedded in the brand’s DNA and is central to its Smart, Safe Beauty philosophy. Their cutting-edge formulations are non-irritating, fragrance-free, not tested on animals, and do what they claim to do.

Media contact:
Ashley CharlesonStudio Beauty
[email protected]

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