Beauty and skincare

Moisturizer market to reach USD 14.4 billion by 2030

PUNE, India, May 3, 2023 (GLOBE NEWSWIRE) — The global moisturizer market is valued at US$10.12 billion in 2022 and is expected to reach US$10.60 billion in 2023. It will record a CAGR of 4.48% during the forecast period 2023-2030.

Moisturizing products are becoming an important part of a customer’s skin care routine as it is important to keep the skin hydrated. It provides a wide range of important skin benefits, including reducing blemishes and improving and maintaining skin texture and quality. , will boost the growth of the moisturizer market.

Fortune Business Insights™ presents this information in a report titled, ‘Global Moisturizers Market, 2023-2030’.

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List of key players profiled in the Moisturizer Market report:

  • L’Oreal SA (France)
  • Estée Lauder (USA)
  • Unilever (UK)
  • Procter & Gamble Company (USA)
  • Shiseido Co., Ltd. (Japan)
  • Beiersdorf AG (Germany)
  • Henkel AG & Company, KGaA (Germany)
  • Johnson & Johnson Private Limited (USA)
  • Kao Corporation (Japan)
  • Coty Inc. (USA)

Report scope and segmentation:

report attributedetail
Forecast period2023-2030
Forecast CAGR4.48%
2030 value projectionsUS$14.4 billion
Market size in 2022US$10.12 billion
historical data2019-2021
number of pages189
report coverageEarnings forecast, company profile, competitive environment, growth factors, latest trends
Target segment
  • By type
  • by form
  • By end user
  • By region
Target area
  • North America
  • Europe
  • Asia Pacific
  • latin america
  • Middle East and Africa
Moisturizer market growth driversIncreased spending on beauty products favorable to market expansion
Increasing Millennial Consumer Interest in Skincare Products to Support Market Growth

View a detailed overview of the research report using TOC:


Face moisturizing products are witnessing strong customer acceptance due to their skincare properties

Based on type, the market is divided into face moisturizer and body moisturizer. The facial moisturizer segment captured the largest market share as more customers buy skin care items that can be easily incorporated into their regular skin care regimen. The face is the most visible part of the body compared to other parts of the body, so it is important to keep facial skin hydrated and healthy. This is why customers are spending more money on quality face creams to get anti-aging and hydrating benefits.

Cream-based moisturizers are gaining popularity for their skin-protective benefits

Based on shape, the market is divided into gels, lotions and creams. The cream segment is projected to gain a large market share in the coming years. Over the years, skin protection has become a top priority for customers following their skin care routine. Cream-based formulas are in high demand by customers as they can protect the skin from harmful UV rays and prevent moisture loss in the skin.

As men’s skincare becomes more popular, moisturizing items are gaining attention, especially among men.

As for end-users, the market is divided into men, women, infants and children. The men’s segment is projected to register a notable CAGR during the forecast period. The demand for skincare and beauty treatments dedicated to the male population has increased significantly in recent years. Many luxury cosmetics brands have introduced skincare lines specifically for men. These factors drive men’s adoption of moisturizing products.

Geographically, the global market is analyzed across North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Impact of COVID-19:

COVID-19 Pandemic Disrupted Supply Chain Networks, Hindering Market Growth

The COVID-19 pandemic had a negative impact on market growth as developed and developing countries faced a severe economic crisis due to a significant slowdown in industrial activity. The beauty and cosmetics industry was also adversely affected by the outbreak as travel and movement restrictions were imposed and consumer spending on luxury goods decreased.

The temporary closure of many skincare and cosmetics stores to mitigate the spread of the virus further slowed sales of cosmetics and skincare products. These factors hampered the expansion of the global moisturizer market share.

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Report coverage:

The report provides an in-depth analysis of the industry and focuses on key aspects such as types, forms, leading players and major end users. The report also provides insights on the latest market trends and highlights key trends in the industry. In addition to the factors mentioned above, the report covers several factors that have contributed to the growth of the market in recent years.

Drivers and restraints:

Customers increase spending on beauty products, accelerating market growth

Customers are becoming more conscious of their appearance and are taking steps to reverse the signs of aging. These products help maintain youthful skin even under the stress of busy lifestyles and environmental pollution. Growth is another factor driving the market size of moisturizers.

However, strict regulations and adverse effects from using synthetic beauty ingredients are expected to hamper the market growth.

Regional Insights:

Asia-Pacific dominates the market due to increased spending on beauty products

The Asia-Pacific market is projected to lead the global market share during the forecast period as moisturizing products are becoming very popular in India and China. Reputable brands such as Olay, L’Oréal and Kiehl’s have set up production in China, offering stiff competition to local brands. Indian customers are also becoming more aware of the benefits of skincare products, which will further spur product demand in the country.

European countries such as Finland, Russia, Germany and Denmark experience frigid climates and long winter seasons that cause dull and dry skin. This contributes to the expansion of the local market.

Competitive environment:

Leading companies adopt robust business strategies to stay ahead of market competition

Several reputable industry participants are using various strategies such as collaborations, new product launches, and geographic expansion to help them catch up with their market rivals. To attract customers, we also focus on launching sustainably produced skin care items. The customization and deep discounts these companies offer can help you increase your presence in the market.

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Detailed table of contents:

  • prologue
    • Research scope
    • market segmentation
    • research method
    • definitions and assumptions
  • executive summary
  • market dynamics
    • market driver
    • market constraints
    • market opportunity
  • key insight
    • Parent market overview
    • Industry SWOT analysis
    • Supply chain and regulatory environment
    • Market analysis and insights (in relation to COVID-19)
      • Market Impact of COVID-19
      • Pandemic supply chain challenges
      • Potential opportunities to support the market
  • Global Moisturizer Market Analysis, Insights and Forecasts, 2019-2030
    • Main Findings/Summary
    • Market product estimates and forecasts
      • By type
        • face moisturizer
        • body moisturizer
      • by form
      • By end user
      • By region
        • North America
        • Europe
        • Asia Pacific
        • south america
        • Middle East and Africa

TOC continues…!

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Development of major industries:

  • February 2023: Shiseido Co., Ltd., a major Japanese cosmetics manufacturer, has launched two new moisturizing products under its skincare brand SIDEKICK. Sold through SHISEIDO Beauty Square in Japan and EC (e-commerce) channels in China.

Read related insights:

Cosmetics market size to reach $415.29 billion by 2028 | Industry will generate a CAGR of 5.0% during (2021-2028)

Skin Care Market Size to Reach $145.82 Billion by 2028 | CAGR 5.52%

Feminine Hygiene Market to Reach $54.52 Billion by 2028 | Feminine Hygiene Industry Record CAGR of 5.22%

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