From yoga mats to boardrooms: Could the athleisure phenomenon soar into a $450 billion empire by 2028?: Ken Research
The report covers global athleisure companies, global athleisure distributors, challenges in growing the athleisure market, demand for athleisure in the consumer sector, athleisure market players, athleisure market start-ups, athleisure It covers industry challenges, the fashion sportswear market, the European athleisure market, and Asia. Pacific athleisure market, Latin America athleisure market, Middle East athleisure market, Japan athleisure market, Indoor athleisure market, Women’s athleisure clothing, Nike sportswear market revenue, Puma athleisure market revenue, Columbia sportswear revenue.
/EIN News/ — Gurugram, India, April 24, 2023 (GLOBE NEWSWIRE) — Fueled by consumer fitness and health awareness, the desire for stylish yet comfortable clothing is driving the global trend. Athleisure Market Projected To Exceed US$450 By 2028, Says Bn ken studyAthleisure is a hybrid style of clothing that fuses sport and leisure and is comfortable and durable enough for active use. It is often worn at sporting events and other places such as work, school, and other informal or social gatherings.
Ken Research shares three key insights about this opportunistic market from their latest research study.
1. Advanced features in sports apparel drive market growth
According to research, Global athleisure market – valued at around US$300 billion by 2022 – is expected to grow further into an opportunity of more than US$450 billion by 2028. New products are introduced by manufacturers that are made from sturdy, long-lasting materials. Consumer interest is fueled by the availability of sports apparel with improved features such as moisture management, temperature control, and other performance-enhancing properties that reduce the risk of injury and discomfort. Because of the features, customers are willing to pay more for these additional benefits. As such, it is becoming more common for people to wear sports equipment while enjoying their free time.
2. Increasing Wellness Trends Driving Market Growth
Wellness has evolved from a professional lifestyle choice to a new status symbol and an industry-wide expression of personal values across high-end travel, high-end beauty and exercise. The streetwear athleisure trend, driven by the need of today’s affluent consumer to combine comfort and style, has had a major impact on luxury fashion. Luxury brands are benefitting the athleisure market by releasing new athletic products such as shirts, leggings and shorts.
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3. Increased sales of counterfeit products negatively impacted the market
Consumer fraud in the form of product counterfeiting occurs when products are sold under false labeling. Products that are manufactured illegally but look genuine are called counterfeits. These products often have poor performance, reliability, or durability. It is important to learn as much as possible about the luxury and counterfeit markets and the consumers in each of these sectors. Many counterfeit goods are purchased online because customers rely on vendor information that is susceptible to falsification. The Internet allows counterfeiters to market counterfeit goods without first being inspected by consumers. Therefore, when a product is presented online in a complex and sophisticated way, it positively influences the user’s impression of the authenticity of the item and increases the user’s willingness to buy online. Hence, this is having a negative impact on market growth.
By end user
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By distribution channel
- specialty shop
- online sales channel
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy)
- Asia Pacific (China, Japan, Korea, India, Indonesia, Australia)
- LAMEA (Latin America, Middle East, Africa)
- Adidas AG
- american eagle outfitters
- Nike Inc.
- Puma SE
- Gap Co., Ltd.
- Esprit Retail BV & Co. KG
- Carbon 38 Co., Ltd.
- Under Armor Co., Ltd.
- Columbia Sportswear Company
- Lululemon Athletica Co., Ltd.
For more information on market intelligence, please refer to the links below.
Global athleisure market
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Ankur Gupta, Director of Strategy and Growth
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