Dr. Reddy’s has announced fitness enthusiast, actor and philanthropist Sonu Sood as brand ambassador for Rebalanz Vitors. He also released a new TV campaign featuring him, which sends the message of making informed choices for an active lifestyle.
Speaking of collaborations, Sonu Sud Said, “I am delighted to partner with Dr. Reddy’s, a brand that reflects my views on fitness and embracing a healthy lifestyle. We trust it to be the perfect hydration partner for all health-conscious enthusiasts.”
MV Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’sSaid, “Sonu Sood is known for his dedication to fitness and health. As awareness of alternatives grows in India, Rebalanz Vitors becomes a partner in helping them stay hydrated.Through this association, we engage with more consumers to help them make informed choices. We are delighted in line with our purpose that health cannot wait.
The TVC campaign was conceived and executed by TBWA Worldwide. The campaign was broadcast live and televised in Andhra Pradesh, Telangana, Karnataka and Orissa.
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