Dr. Reddy Appoints Sonu Sood as Brand Ambassador for Rebalanz Vitors, ET BrandEquity
Dr. Reddy’s Laboratories announces Sonu Sood as a brand ambassador.Pharmaceutical company Dr. Reddy’s Laboratories has announced that it has signed actor and fitness enthusiast Sonu Sood as a brand ambassador for its ready-to-eat fruit drink Rebalanz Vitors. The company also released a new TV campaign featuring Sood. It aims to encourage people to make informed choices for a healthier and more active lifestyle.
Speaking about collaborations, Sood said: Dr. Reddy’s is a brand that shares my take on fitness and adopting a healthy lifestyle. I have always advocated making the right choices in life. Rebalanz Vitors become the hydration partner for all health-conscious enthusiasts. ”
MV Ramana, CEO of Dr. Reddy’s Branded Markets, said:
Conceived and executed by TBWA Worldwide, the TVC campaign is live and televised in Andhra Pradesh, Telangana, Karnataka and Orissa.
In this campaign, Sawalia asks consumers to find out if they are getting all the benefits they can get with the best paints.
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