Fitness and Health

Dr. Reddy Appoints Sonu Sood as Brand Ambassador for Rebalanz Vitors, ET BrandEquity

<p><noscript><img decoding=Dr. Reddy’s Laboratories announces Sonu Sood as a brand ambassador.

Pharmaceutical company Dr. Reddy’s Laboratories has announced that it has signed actor and fitness enthusiast Sonu Sood as a brand ambassador for its ready-to-eat fruit drink Rebalanz Vitors. The company also released a new TV campaign featuring Sood. It aims to encourage people to make informed choices for a healthier and more active lifestyle.

Speaking about collaborations, Sood said: Dr. Reddy’s is a brand that shares my take on fitness and adopting a healthy lifestyle. I have always advocated making the right choices in life. Rebalanz Vitors become the hydration partner for all health-conscious enthusiasts. ”

MV Ramana, CEO of Dr. Reddy’s Branded Markets, said:

Conceived and executed by TBWA Worldwide, the TVC campaign is live and televised in Andhra Pradesh, Telangana, Karnataka and Orissa.

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