Bvlgari opens Serpenti jewelry pop-up shop in Beverly Hills – The Hollywood Reporter

Snakes crawl, cobras attack, and boas have instilled fear in people for thousands of years. But snakes are also fascinating objects due to their cunning power and cunning born of their idiosyncratic evolution. Bvlgari has recognized the fascination with snakes for 75 years, ever since creating the now-iconic Serpenti he jewelry in 1948.

Famously worn by Elizabeth Taylor, who Richard Burton once said “the only word she knows in Italian is Bvlgari”, the Italian luxury Maison’s Serpenti collection opened on March 12. She looked glamorous at the 2023 Oscars. Presenter Pedro Pascal wore two of his Serpenti rings. , Angela Bassett, Cara Delevingne and Phoebe Waller-Bridge shone in her high jewelery Serpenti necklace, sparkling with diamonds and emeralds.

Now through April 16th, you can see all of Serpenti’s jewelery in one place at a special pop-up (first ever in the US) on Rodeo Drive in Beverly Hills. A visit to the store, which celebrates her 75th anniversary of the collection, provides an insight into how the snake has influenced Bvlgari’s innovation over the decades. Bvlgari’s iconic Serpenti designs range from the flexible Tubogas his bracelet (which wraps around the wrist) to “a precious head with ruby, emerald or diamond eyes that hide the dial,” according to Bulgari. says Lucia Silvestri, his director at Bvlgari Creative. In 2012, we entered the realm of high jewelry that began with the announcement of Serpenti’s necklace using diamonds.

The Bvlgari Atelier jeweler adorns the snake’s head with diamonds in the Maison’s Serpenti collection.


From high and fine jewellery, to secret watches and leather goods, the pop-ups not only await unrivaled designs to be discovered, but the displays also explore the creative process, the craftsmanship behind the glamour, the legendary From iconic Vogue editor Diana Vreeland to current style star Zendaya, here are some of the iconic women who fell in love with Serpenti.

of euphoria The Emmy Award Winner wore a Serpenti Hypnotic Emerald Necklace at the 2021 Venice Film Festival. A stunning 93 carat emerald piece was featured in a documentary directed by Mathieu Menu. in a dream Screened at the Toronto International Film Festival. The doctor told the story of Bvlgari, detailing the creative process behind her collection of jewelery, with particular attention to Serpenti and Hypnotic Her Emerald Her necklace and the story of its birth.

Silvestri describes the serpent’s magnetism as follows: For example, in mythology, due to its ability to molt, it was believed to possess not only healing powers, but also transformative and regenerative powers. It has become the perfect icon of strength, self-determination and essential elegant spirit and charisma. ”

Angela Bassett at the 2023 Oscars wearing the Bvlgari High Jewelery Serpenti necklace in white gold with two pear-shaped diamonds.

Kevin Mazur/Getty Images.Courtesy of Bvlgari

Inside the Ephemeral Shop, also look for a sculptural installation by Italian artist Davide Cueyore, inspired by the shape of a serpent and intentionally left unfinished.

The Bvlgari 75th Anniversary Serpenti Pop-Up is located at 431 N. Rodeo Drive in Beverly Hills.

Bvlgari’s pop-up Serpenti shop on Rodeo Drive in Beverly Hills.

Wonho Frank Lee

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