Brosway Italia, one of Italy’s most successful fashion jewelers, has set its sights on the American market. And he has no doubt this brand’s ambition, which he will hold at JCK Las Vegas in June.
Brosway Italia CEO Beatrice Beleggia said: JCKMore“We are the main sponsor of JCK Rocks. We will have a big banner and a big booth at the registration desk. We want to do what we have done in Europe in the past. We want to repeat that concept in the US. But the US is much bigger, so everything has to be bigger.We have a five-year business plan.We want to replace Alex and Ani.”
The foundation of that plan rests on Brosway’s affordable fashion jewelry. Made mostly of stainless steel (often plated with yellow gold), the brand’s trendy styles retail for between $30 and $140. There is a veritable wardrobe of styles designed to appeal to buyers looking for quick and easy jewelry repairs, including charm necklaces, cuff bracelets and drop earrings.
“We are the Zara of the jewelry industry,” says Beregia. “Everyone can wear it, from young women to older women, from gala dinners to everyday wear. We have a wide range of meaningful jewelry, from personal use to gifts.
Brosway Italia’s six-year-old Chakra collection, comprised of designs brimming with symbolism (evil eye, crescent moon, star motifs, etc.), continues to be a top seller. Buyers heading to his JCK, where the brand will exhibit in the Bridge District, can expect many new designs in the range, including numerous charms his necklaces adorned with medallions, clovers, stars, and other popular symbols. increase.
A big introduction at JCK is a new fancy collection of silver styles accented with colorful beads, inspired by a variety of makeup palettes. Introduced at the VicenzaOro and Inhorgenta trade shows earlier this year, the line is poised for summer success in the United States.
“Color is a big part of Brosway Italia,” Beleggia says. “That’s our brand identity.”
Top: Gold Finish Stainless Steel Chakra Necklace, $68
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