12 beauty and skincare brands supporting AAPI Heritage Month and beyond

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May is Asian American and Pacific Islander Heritage Month. As the festive month continues, we’ve compiled a list of beauty and skincare brands to buy for his AAPI month and beyond. From vegan and cruelty-free skin care products to nail lacquers and makeup essentials, check out his roundup of 12 notable AAPI-owned companies below.
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If you’re looking to shop for more beauty brands, read on for our roundup of beauty and grooming products for spring and the all-new Dyson Airwrap.
3 Ships Set sail Discovery Kit
$15 $30 50% off% off
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Let’s set sail with three ships! Founded by Connie Law and Laura Berger, this natural skincare brand offers a wide range of vegan products designed for different skin types. The Set Sail Discovery Kit featured above is packed with moisturizing and soothing products including cleansers, dew drops, day creams and oil serums.
Peach & Lily Grass Skin Refining Serum
$39
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It’s been over ten years since Alicia Yun founded Peach & Lily. Peach & Lily is an eco-friendly skincare line that includes serums, cleansers, toners, acne dots, and amore. The K-Beauty brand offers a wide range of toxin-free, vegan, gluten-free and fragrance-free products, including bestsellers such as Grass Skin Refining Serum ($39), Acne Spot Dots ($4.99) and Matcha Pudding Antioxidant Cream ($43). We have it in stock.
glow recipe glow skin prep vest
$52 $69 25% off% off
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Christine Chang and Sarah Lee launched Glow Recipe in 2014. The brand uses clean, gentle ingredients like “antioxidant-rich fruit extracts and clinically proven active ingredients” designed to leave skin glowing. Use code: BIRTHDAY to save 15% sitewide (offer ends May 21).
Rovectin Best Selling Trio Set
$56 $66 15% off% off
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Rovectin is a Korean beauty brand rooted in ‘love and resilience’. The brand was developed to help cancer patients repair skin severely damaged by chemotherapy and has become one of the most trusted skin care brands in South Korea among patients, dermatologists and hospitals. , and even more popular in the United States. Rovectin products include Conditioning Cleanser ($17), Aqua Activating Serum ($36) and Barrier Repair Oil for Face & Body ($27).
CTZN Cosmetic Nudiversal Lahore Lipstick
$29
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Alena, Alizee and Naseeh Khan have realized that the beauty world is lacking representatives from South Asia and the Middle East, but they are helping to change that. Born and raised in Los Angeles, the sisters launched CTZN Cosmetics, a mission-driven vegan beauty brand in 2019 that “commits to redefining inclusivity.” The brand is known for its range of nude lipsticks, red lipsticks and lip liners. Designed for a variety of skin tones.
Patrick Ta Major Volume Mascara
$29
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Makeup artist Patrick Ta, who grew up surrounded by women—mothers, sisters, and best friends—says, “Women make me feel comfortable and beautiful in their own skin in the same way they made me feel.” We launched a beauty brand called “Be able to be”. Patrick Ta’s product line includes lipsticks, lip glosses, mascaras, eye shadows, blushes and brow gels.
JINSoon Color Trio Muse + Piedra + Parma
price: $ $42
buy now
Fashion, editor and celebrity manicurist Jin Sun Che founded his nail lacquer line in 2012. Born in South Korea, Choi has worked for major fashion publications such as; Harper’s Bazaar and trend Featured in magazines, opened several nail salons in New York City, and developed JINSoon nail polish for “discerning customers who know their manicures are non-toxic and long-lasting.” The line features more than 60 shades that “flatten every skin tone and mood.”
BYO Blush Color Change Blush Oil
$36
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“Makeup is an extension of skincare.” Euphoria was founded in 2021 by beauty entrepreneur Fiona Ko Chang, who came up with the idea at the start of the coronavirus pandemic. Youthforia carries primers, setting sprays, and a fan favorite, BYO Blush, described as “the world’s first color-changing teak oil” that reacts to your skin’s pH for perfect shade.
Tatcha the Water Cream
$70
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Tatcha Skincare was founded by Taiwanese-American entrepreneur Vicky Tsai. He quit his job after his 10 years with an American company and settled in a Japanese coyote. It was there that she encountered a cultural harmony that healed the skin and soul, and inspired her to launch her own beauty brand. Tatcha’s most popular products include The Water Cream ($70), Dewey Skin Cream ($70) and Rice Polish Classic Foaming Enzyme Powder ($65).
Hero Cosmetics Mighty Face Patch
price: $ $19.99
buy now
Hero Cosmetics started in 2017 after founder Ju Rhyu had an acne emergency. Because of her sensitive skin, Rhyu created Mighty Patch, the first skin-friendly hydrocolloid patch found in Korea. His XL face patch pictured above is made to address pimples on his T-zone, cheeks, chin, and more. This product is recommended for oily/combination skin. Hero includes over 30 different products, including Rescue Balm ($12.99), Sensitive Skin Trio ($36) and AAPI Bestesller Beauty Collection ($100).
Tula Revitalize & Cleanse Body Exfoliator
$27.20 $34 20% off% off
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Founded by Gastroenterologist Dr. Roshini Raj, Tula Skin Care is built on “the power of probiotic extracts and superfoods.” One of the most popular products in the Tula family is the cleanser and exfoliator 2 in 1 pictured above. It deeply cleanses and removes dull skin, improves skin texture and tone, and delivers an invigorating scent thanks to natural ingredients like lemon zest and hibiscus flower acid. Other Tula skin care products include Hydrating Day & Night Treatment Eye Balm ($38) and Brightening Treatment Drops Triple Vitamin C Serum ($48).
Cocokind Daily SPF Mineral Sunscreen
$18.75 $25 25% off% off
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Priscilla Tsai founded Cocokind to “change the status quo of the beauty industry and break the cycle of ‘beauty aspirations’.” Tsai has struggled with skin issues in the past and she knew how skin care issues impacted her self-esteem, which is why she founded her vegan products. It’s her line of cruelty-free skincare with cleansers, serums, eye creams, and sunscreens.
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